Customer database stores information about your clients which helps to retrieve the information easily. When you convert to Customer Relationship Management (CRM) software, it will take the database to a new level. CRM software offers a range of capabilities designed to manage customer data and interaction, and to automate sales, marketing, and customer support. This article explains some of the things CRM systems can do for you. Read more at:  http://it.toolbox.com/blogs/insidecrm/teach-your-client-database-to-think-with-crm-70912

Retaining old customers is the most profitable task of any small & medium sized business. According to Forrester Research, it was found that retaining 5% more customers can increase profits by 25-125% and it costs five times more to acquire a new customer than it does to retain an existing client. Customer relationship management (CRM) software can be a vital tool for organizational client retention. Companies use CRM tools for preventing customer defection, increasing client satisfaction and improving cross-selling efforts. Read more at:  http://it.toolbox.com/blogs/insidecrm/5-ways-crm-is-key-to-smb-customer-retention-69833

Nowadays, customer relationship management (CRM) software can help companies to customize their marketing campaign by reducing the usage of bad data. Bad data can decrease the quality of the content and may also lead to underdeveloped leads. Here automated marketing comes in. This helps in improving the quality of data. Eric Scott (An Analyst with B Studio), writes in his article about some steps to ensure that the data are cleaned up and providing the right metrics for a smooth and automated marketing campaign. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-boost-the-quality-of-automated-marketing-content-68477