CRM has come a long way from a contact management system to a tool that organizations can use to create and build a meaningful customer relationships. But, the question is that how will it is how’s that going to change during 2017? This article explores the CRM trends that you should watch this year. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-in-2017-4-trends-to-watch-75879

According to a 2014 survey of more than 2,000 business professionals by MIT Sloan and SAS Institute, 87% respondents share a common restlessness to elevate their organizations to the next level of analytics.

Being data driven, has now become a necessity for all businesses, especially financial institutions. Using predictive data analytics to interpret a wide range of internal and external data on customers helps financial institutions to identify best targets for a particular product and earn more by making timely pitches.

Russ Bunham, in his Forbes article, gives four tips on how financial institutions can use big data analytics to their advantage:

1. Creating a customized, consistent customer experience
2. Dissolving internal silos to have one view of the customer
3. Ensuring data insight flows to the right person to make the pitch
4. Using big data knowledge to enhance customer relationships

To understand them in detail, visit the following link:

http://www.forbes.com/sites/centurylink/2015/04/14/4-ways-financial-institutions-can-bank-on-big-data-in-2015/

In a recent study it was found that 90% of all online community content are in English, but 72% of community visitors are not native English speakers. It is a challenge for businesses to communicate with non-English speakers. So, nowadays, businesses are switching to traditional machine translation which consist of multilingual online chat agents or real-time translation software and is cost effective. Real-time translation software or automated translation is built specifically for online community applications and will safeguard company’s branding and in turn will help to improve customer relationships. Read more at: : http://digitalmarketingmagazine.co.uk/digital-marketing-features/global-communication-and-the-importance-of-real-time-translation/1627

Marketing is nowadays moving away from untargeted push-messaging to building customer relationships. Identity is important in one-to-one marketing. We must understand how organizations can create customer identity. Russell Loarridge in his article writes about the key challenges that today’s marketers face in building customer identity: http://digitalmarketingmagazine.co.uk/digital-marketing-features/marketing-s-new-imperative-customer-identity-management/1446