Nowadays, Marketers are re-examining the role of TV advertisement in digital age for making budget modification, as very few are tuning in TV to watch your ads. The number of Youtube viewers are increasing marketers are blending it and new viewing trends to learn new ways of drawing customers. The first driver of Youtube visitors is it  variety of content such are mash-up of memorable events, movies trailers etc. This has lead many personalities to entertain online which are rather becoming more famous among viewers according to a survey. Secondly, Youtube is gaining respect in media industry as it garners credibility to views as reach metrics Third drivers has to be the cord- cutting movement as people are purchasing digital programs instead of cable or satellite which offers them the flexibility of when and what to watch along with engaging in their other important business simultaneously. Moreover, these viewers preference offers analytics opportunities to understand the changing trends in peoples preferences. Read more at :- http://www.cmswire.com/digital-experience/are-you-really-reaching-customers-with-tv-ads/

Unprecedented growth of e-commerce industry, has given marketers a hard time to acquire and retain shoppers. The retailers need to have the right insight in collecting analyzing data as well determining the actions that will resonate with consumers and deliver best experience. 1) Marketers need to have a long sighted approach towards consumer lifecycle and tactics within their acquisition. It helps in identifying the consumer goal from specific interaction and what this long term engagement will offer to shoppers. 2) The shoppers needs to develop the capability to anticipate shoppers actions and to do marketers must learns individuals likes and dislikes, their interests and most of all be able to discern individuals intent from collected rationalized data. 3) E-Commerce brand should use ensure that their data must be collected from each interaction and across every touch point to create one cohesive customer experience. Lack of persistent communication within various interaction units hurts the data aggregation and analysis. Read more at: http://www.cmswire.com/digital-marketing/keep-one-step-ahead-of-your-e-commerce-competition/