Annual marketing data benchmark report reveals that around 84% of marketing database are non-functional, 64% of records do not include a phone number and only 35% of emails were identified to be functional. Undoubtedly, this will take the profits on a downward flight. Larisa Bedgood in her post on Datamentors tells us 4 ways we can bring the data to shape and extract higher revenues.

• Begin with Data Assessment

• Establish Business Processes to ensure data quality

• Establish an ROI to fund new marketing database initiatives

• Implement a data management solution 

For more on this click the link http://www.datamentors.com/blog/dont-lose-revenue-bad-data-4-tips-whip-your-marketing-data-shape