Clickstream is recording of the parts of the screen of a computer user clicks on while web browsing or using another software application. Clickstream Analysis refers to collecting, analyzing, and reporting the data about visitors visit. This is generated by recording the succession of clicks each visitor makes. This helps you to get insights of the behaviour of the visitors. Hence, you can manouver your strategies as per this analysis. It gives you the information of how long a visitor stayed on your website and how often he returns.  This gives a wealth of information to be analyzed.  To know more about clickstream data analysis go through the article written by Jaoa  Correia at: http://www.blastam.com/blog/index.php/2015/04/move-into-limitless-world-of-clickstream-data-analysis

The success mantra for a perfect digital strategy is to deliver the right message (RM) to right person (RP) at the right time (RT). But we are often overwhelmed by popular trends and forget to look beyond them. Here is an inventory of strategies one can follow to find an optimal solution (might not be the trendiest one). Avinash Kaushik (author) in his blog Occam’s Razor talks about the 5 myths of digital marketing and analytic:

• Programmatic Platforms are a panacea.
• A data first strategy is a winning formula.
• All we need is Facebook, forget our websites.
• The web is dead. Mobile web is dead. Apps are the past present and future.
• Cookies! Cookies are all we need.

For more insight into this piece don’t hesitate to follow http://www.kaushik.net/avinash/digital-marketing-analytics-deadly-myths-de-mythified/

2014 is expected to be the year of cheaper analytics. Along with the announcements of new features from some SaaS providers like Gainsight, gShift and pricier systems from Adobe, IBM, Oracle etc., a firm Rival IQ has recently released the beta version of a new SEO analytics features which is now included in all the company's service tiers and its service includes analytics for websites and social media. It might also provide an easier approach for marketers who are now technically backward. About 1,000 companies are now the users of digital marketing/analytics. One of the officials of HP's cloud computing division has started using Rival IQ and said that they are trying to provide enough data across all the different areas at a very cheap rate so that one can easily grab charts, and see reports from one place and then export everything to PowerPoint, CSV or PDFs. The landscape features of this SEO analytics also allow users to see what their competitors are doing in social and SEO and can be used to research best practices for a whole area like e-commerce. Read more at:http://www.cmswire.com/cms/customer-experience/a-cheaper-alternative-to-marketing-analytics-025687.php