According to a research, it was found that email marketing and social media marketing are the two mediums which is most likely to see an increase in investment in 2015. Most businesses don’t integrate these two mediums. It was also found that by integrating email and social strategies together, organizations can improve their brand’s reach while adding leads to the sales pipeline. Read more at: http://www.socialmediatoday.com/marketing/irfan-ahmad/2015-09-10/why-email-marketing-and-social-media-marketing-work-better-together