Marketers use thousands of tools and techniques to deliver their messages. It is forecasted that $2.3 billion will be spent on email marketing this year. Interesting content is one of the top 3 reasons why people follow brands on social media and 90% of consumers find custom content useful, 78% say organizations providing custom content are interested in building good relationships with them. Liga Bizune (blogger and public relations manager at Mailigen), writes in her article link about some email trends that will define email marketing in the years to come. Read more at: http://www.marketingprofs.com/articles/2015/27328/top-six-email-marketing-trends-you-need-to-keep-pace-with

Email marketing is one of the elements of today’s marketing mix.  Consumer brands are accepting email marketing as a means of engaging with customers and re-targeting them. Email marketing has become an important part of the online purchasing experience. In a recent research it was found that the travel & leisure industry is recognizing the value of email marketing and regular, useful and personalized email communications has a positive impact on the recipient. So, companies who have a strong online customer experience and mobile optimization will encourage a customer to make a purchase. Read more at:  : http://digitalmarketingmagazine.co.uk/articles/marketing-automation-for-the-digital-nation/1388

With the growth of business, one has to cater to a larger audience and that is the time to consider a new email service provider (ESP). Often CMOs and CTOs who want to upgrade ESPs meet with disappointment, because migration to a new platform can be tricky and it can have a positive or negative impact on a company's reputation and, therefore, in customer communications. Email is a channel that companies rely on for generating revenue, and mistakes can have a negative impact. Anthony Marnell (VP, North America of Mailjet), writes in his article about the mistakes that companies can avoid and save time and can expect a positive outcome. Read more at: http://www.marketingprofs.com/articles/2014/26101/five-deadly-email-platform-migration-mistakes-to-avoid