Effective emails need effective design. The most important part you should remember while designing your emails is that it should support the goals of your email campaign. Here are three most important things you can do while designing emails to make them better support your efforts. They are: Personalize the mail, design messages for mobiles as more people nowadays use smartphones and  ideally emails should be be short enough to be read on one screen. Read more at: http://it.toolbox.com/blogs/insidecrm/punchup-your-emails-with-these-three-ps-78738

E-mails are an indispensible part of our lives. With the growth of mobile internet reach, people now have instant reach to their emails. For marketers to reach these people instantly, the easiest means is via emails. So, planning an email marketing campaign has become as much important as planning any social media campaign.

Pierre DeBois,Founder and Chief Digital Marketing Strategist, Zimana, in his article at cmswire.com has given 5 key strategies to plan a successful email marketing campaign launch. They are:

• Assume customers will view an email in a mobile device
• Plan for a personal touch
• Create an engaging subject line
• Send email at the right time
• Consider metrics within context of site or app objectives

To understand them in detail, please visit the following link:

http://www.cmswire.com/cms/digital-marketing/how-to-plan-an-email-marketing-launch-029036.php

According to the Radicati Group’s Email Statistics Report, 2013-2017, it was found that there were 3.9 billion email accounts in 2013, which is set to rise to over 4.9 billion email accounts by the end of 2017 and in a recent research, it was also found that one in every six emails sent by brands are lost before they even reach their intended recipient. Mark Ash (Director of Teradata Interactive), writes in his article about ten ways to avoid commercial email censorship. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/ten-ways-to-avoid-commercial-email-censorship/1315