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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

The skill of candidates in a job interview

The skill to manage the emotion in a work environment is the quality of a person. The need for a positive work environment and the positive vibes of the employee play a vital role in the work environment. The regulation of better customer service by identifying and solving the need of the customer is an essential role of the employee. The adaption of the job environment will help one in getting the boost within oneself. The emotional intelligence is above all and that’s what determines the quality engraved in one person. The former relationship helps in connecting with the people. The success story of the past helps us in getting the idea of the proper emotional intelligence needed. The customer varies and to tackle situation one should be used to every situation for perfectly dealing with them. Read more at-http://www.business2community.com/human-resources/3-ways-to-find-we-not-me-in-emotionally-intelligent-job-candidates-01292121   

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Tactics to implement Emotional Intelligence in Digital Marketing

According to a recent study, 50% of the consumers believe that their brands are clueless about how to reach them and only one in three customers believe that their brand understands them. According to Bill Carmody (CEO of Trepoint), the best way to understand the customer is by emotional intelligence. Emotional Intelligence refers to the ability to perceive, control and evaluate emotions. It is about being real, authentic and intuitive and also helps to develop digital marketing campaigns. Here are some tactics to implement emotional intelligence in digital marketing campaign:
• Understand your audience by using social listening tools such as Topsy, Hootsuite and Social Mention.
• Add value to customers rather than simply pushing your agenda. Adding value includes finding ways to enhance and improve the customer’s experience.
• Try to attract customers by thinking beyond benefits and features.
• Think ways to surprise or delight your audience rather than creeping them. This can be done by using predictive analysis.
• Respect when retargeting.
Read more at: http://www.entrepreneur.com/article/246390

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