A simple yet effective way for restaurant owners to promote their restaurants’ brand and increase their clientele is by introducing SMS marketing in their market strategy. It helps their customers to stay updated about their favourite restaurants in the following ways:-

·         SMS marketing strategy gives customers insider information which makes them feel special and engages them in a unique manner. This information includes behind the scene pictures of a restaurant’s kitchen or messages about a sales event. This can be quite an effective way to show customers that they are valued thus increasing clienteles significantly.

·         It can be used as reservation reminders.

·         An effective use of SMS marketing is for making offer deals, promotions, coupons on a daily basis.

·         Mobile coupons are an effective way to use SMS marketing and can be modified to suit the customer list.

·         Making bulk SMSes can make restaurant owner to have edge over the cut-throat competition. More customer engagements would imply more traffic to the doors.

Read more at:  https://www.clickatell.com/articles/customer-relationship-management/sms-marketing-restaurants/

“Thought Leadership is innovative thinking within a specific area of knowledge which helps shape the evolution of that field.”

For content marketers, thought leadership is about setting an example in their industry through original content that informs and delights. According to Dorie Clark, “Thought leadership is necessary because it gives people a clear reason to choose you over the competition.”

Nate Birt, Deputy Managing Editor at Top Producer Magazine, in his article at entrepreneur.com, has described five fundamental ways in which content marketers can command thought leadership. They are:

1. Create deep content on mission-critical subjects.

2. Invite users to exclusive beta testing of a new service.

3. Engage with real-time video using Periscope.

4. Start a cross-platform hashtag campaign.

5. Write news releases.

Using these ideas can help a brand to be at the top in its customer’s mind. To know more, please visit the following link:

http://www.entrepreneur.com/article/246056