The Great Recession was the general economic decline observed in world markets around the end of the first decade of the 21st century. The exact scale and timing of the recession is debated and varied from country to country. The most probable cause behind this recession is the use of bad data. Generally, retailers lose their revenue because of out-of-stock issues which is due to the use of incorrect and outdated data. Hence bad data is destructive. It results in losses because of dwindling customer satisfaction and incurs additional expenses in order to correct the faulty data. Big data can affect both small and large enterprises but companies can be immunized against bad data by being active and using the correct tools.

Read more at: http://www.business2community.com/big-data/bad-data-a-21st-century-business-epidemic-01252370