Accessibility to big data is becoming difficult nowadays. So, here comes in the concept of Indent data. Information collected about a single entity of a company is called intent data. There are two types of indent data:- 1.   Internal indent data: it is also known as first party data as it is the action which company captures on its own website. 2.   External intent data: It is also known as third party data which is collected by publisher networks. This data is collected at the IP level or through registration of users and cookies. To predict prospects, internal intent data is more useful than external indent data. Internal intent data is commonly used for prioritizing, strategically nurturing programs, campaigning etc. while external intent data is commonly used for targeting advertisement and account list, etc. Read more at: http://marketingland.com/intent-data-mean-data-driven-marketer-177773