In a recent research, it was found that user experience and the user interface (UI) are two most important elements in the success of an enterprise app. But, there is a need to plan for the future app and should have a development strategy. The objective is to get the right app for the company. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/are-the-latest-mobile-trends-driving-short-term-behaviour/1655