May be your organisation has just started to step into AI, but don’t worry its not too late. It takes plenty of time to embed a good helpful AI into the organisation and there’s no scope of mistake. Giants like Google, Amazon, Microsoft have implemented AI at early stages because they have plenty of data and plenty of resources. For any organisation it is important to find the best suitable aspect for AI implementation which will provide benefit at most. 

Read More at https://www.informationweek.com/enterprises-wade-into-the-ai-pool/d/d-id/1332434?

According to authors, two of the machine learning APIs introduced by Google in the month of March, has moved forward into a new dimension i.e. open beta status. Cloud Natural Language APIs which analyses syntactically and assigns a constituent structure to the meaning of texts, helps in finding out the sentiments expressed via texts and online reviews, the syntax of the text and assists in understanding  entities like people, places, events, products, and media. New York used this techie for exploring sentiment analysis of  the stories published in The  New York Times and it was found that relevant updates about news didn’t enjoy a favourable environment, whereas, the arts stories enjoyed positive support. Read more at https://aitrends.com/business/googles-cloud-adds-machine-learning-apis/

When combined with direct mail, social media marketing can open the portal to a powerful promotional strategy?  The three C’s of social media marketing make it clear that you really have nothing to lose – and everything to gain – by establishing an active, and lucrative, online/offline presence. 1.) C is for content: Being seen and listened to is everything when it comes to making an impact on your customers, and attracting new business. 2.) C is for Connecting: Research indicates that there’s every reason to believe that connecting with your customers through various social media channels will lead to greater brand loyalty. 3.) C is for conversions: Every conversion starts with a conversation, and there’s no better place to communicate regularly with your ideal market than at hangouts like Google, Twitter, Pinterest, and Facebook. Read more at: http://www.business2community.com/social-media/3-cs-social-media-marketing-01864077#Oq3u08OGbAqj4KQR.97

In the race of becoming a leader in autonomous car, Google and Tesla, compete each other in the near future. Tesla gains a hand over Google as it has already launched semi-autonomous vehicles in the Indian market named model S and model X. And during the time, Google's self-driving car (SDC) has been in the development. Although the target remains the same, i.e. 2020. Both companies use different techniques. Google uses reflected laser, whereas Tesla uses 3D cameras. Google is developing an autonomous vehicle in which there is no control of the driver, but Tesla uses an autopilot feature just like in airplanes so to allow some movement to the pilot.Despite different standpoint, result is much awaited till 2020. Read more at: http://analyticsindiamag.com/tesla-google-autonomous-car-technologies-different/

A Mass based digital agency Stone Temple collected 5,000 questions to ask both Google Home and Amazon Alexa and discovered that Google Home answered more than three times the amount of questions compared to Amazon Echo (3,383 versus 1,030). Out of all the queries Google Home answered, 2.3 % of the queries it answered were incorrect versus 6.3 % of the Amazon Echo device. So, Google Home seems to be the smarter device. With access to Google's repository, this is often hardly shocking. Amazon Alexa performed well, while apparently not counting on Google for its answers. Read more at: http://www.zdnet.com/article/google-home-versus-amazon-alexa-which-one-is-smarter/

Larry Page, the CEO of Alphabet (Google's parent company), is funding two different self-driving car startups. He spent a whopping amount of $100 million in order to bring his passions together. Larry Page has also been personally funding one such startup which aims to create self-driving vehicles-Zee. Aero, launched in 2010. Read more at: http://www.forbes.com/sites/briansolomon/2016/06/09/googles-larry-page-is-spending-100-million-to-build-flying-cars/#21084c5c5855

Google it! Maybe this is the most famous expression used nowadays in the generation of internet. So when you count on Google so much, here are some facts that you must be aware of. Google keeps track of everything you search, record or watch. You can view all of your information related to search history and activity in maps by visiting "My Activity" tool. So you want your Google to stop tracking all your information? To know more about this, follow:  http://www.businessinsider.in/How-to-see-everything-Google-knows-about-you/articleshow/52981983.cms

Both the IT giants, Google and Apple have revamped their business model which ensures that you get more money for each downloaded app by the consumers. According to reports, both Google and Apple have been internally testing out the viability of this process. For iOS developers, their share will be only paid after a consumer has been subscribed for more than a year. Google on the other hand, is flexible and lenient enough to release the money in the direction of Android developers right away. Android is the most popular mobile platform in developing countries, primarily due to its availability of affordable devices. While iOS have kept its sanctity with stringent app certification norms, Android has flourished with its open-source approach that comes with its own caveats. Read more at: http://www.tgdaily.com/mobile/160751-app-developers-can-expect-more-money-from-google-and-apple

With passing days 'Internet Saathi' is empowering more and more rural women through Information. 100,000 women across India have learned to use the Internet under the 'Internet Saathi' program launched by Google and Tata Trusts in India July 2015. 'Internet Saathi' program is driving a meaningful impact in improving the lives of women and their communities in rural India. This program focuses on training women in rural India to explore the various uses of the Internet, who then impart training to the larger rural community in their own and neighboring villages. Google helps in training the 'Internet Saathi's and provides data enabled devices along with the training material. They are committed to the mission of reaching 300,000 villages in India in next few years. Read more at: http://googleindia.blogspot.in/2016/05/empowering-women-through-information.html

Google Analytics is one of the best tools one can use for the purpose of analyzing the audience. With the right insights, one can modify the approach, anticipate customer needs, and create a superior user experience. It is also possible to measure a tremendous diversity of data on your web users, and using that data, you’ll be able to make meaningful change to your branding and marketing strategies. The acquisition insights and behavioural insights will help you explore more details and trend understanding. This information is especially useful in determining which of your marketing strategies is the most effective, but it’s also useful for determining what types of people are visiting your site and why. For example, if you find that the majority of your users are finding your site through content you’ve syndicated on social media, you could double your content writing and syndication efforts to attract an even greater number of users.

To read more, please visit the following link:

http://www.forbes.com/sites/jaysondemers/2015/03/19/how-to-analyze-your-audience-in-google-analytics/

Google search algorithms affect around 90% of online searches. These strip out bad searches, sites with keywords, duplicated content and manipulated hyperlinks based on quality, originality and relevance of online content. Search Engine Optimization (SEO) needs to change, we cannot build links like we use to and are more focused on content making. Business still has the need of a SEO professional in a more changed and creative way and aware about how to implement basic optimization. Content written by a reputable journalist or blogger is ranked higher by Google. Google gives importance to the engagement of the user with the content than paid for content. SEO agencies focused on link manipulation through “black hat” techniques and keyword-focused methods of SEO are going out of business while those focused on content marketing are thriving. There is now less differences between the roles of PR, social media, SEO and digital marketing. It is important to create brand value and have good, creative content and be technical sounding. Thus to offer so much for content writing increased collaboration is required creating their own digital newsrooms for real-time marketing strategies. This would maximize on the benefits.

Expansion of SEO is never a threat to PR professionals. PR might now become a part of the SEO agency team as the skill of the former is more vital than before. Google changes are now more human-friendly and people now search online using questions and complex phrases than just stand-alone keywords and content makers solve this with SEO in mind.

 Read more at: http://www.theguardian.com/media/2014/jul/28/google-seo-social-media-search-marketing-panda-penguin- 

Is our privacy at risk?- This is the most discussed question in today's world of big data where companies like Google is able to capture data from homes and offices as well as video footage for storage anywhere in cloud, provided by Amazon Web Services. According to Danielle Hughes of Divine Capital, computers are learning to interact with one another and this is raising concerns. Though, it is true that people are living in the post-privacy world today as younger ones have no issues in sharing their personal information in social media. But, Hughes thinks, this is the beginning and in the future machines will start to teach other machines and tell back the information analytically to big companies. She also concludes that it will not lack investments in future, as for example IBM is already projecting $20 billion in revenue from big data in 2015. Read more at:http://analytics.theiegroup.com/article/53ac20613723a8031500002b/Our-Connected-World-Big-Data-Big-Profits-And-No-Privacy

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There exists price war among major cloud providers. Amazon Web Services announced to lower the prices of a number of its cloud services, soon after Google cut down its prices. According to the vice president of Amazon Web Services, cost slashing is aggressive in nature. Slashing prices is a regular process. Whenever it is possible to reduce costs, they lower the prices for the customers.As soon as Google announced to reduce its  Google Compute Engine (GCE) by 32 percent, Google Storage  by 68 percent Amazon Web Services decided to cut its price of AWS' Simple Storage Service (S3) by 51 percent, Elastic Cloud Compute (EC2) by 30 percent to 40 percent, AWS' Relational Database Service (RDS) by 28 percent, ElastiCache service  by 34 percent on average.The repeated cloud price cuts make it hard  to run in-house operations, which would create both hardware costs and preservation costs costly. Read more at:

http://www.computerworld.com/s/article/9247216/Price_war_Amazon_cuts_cloud_costs_to_counter_Google