Competition today is much fiercer than competition in yesteryears. In such a world getting a comparative advantage of machine learning would be beneficial. Though in their initial phase data analytics and machine learning faced criticism, the development of data structures and more accessibility helped to minimize criticism. Data is the source of information and the mining right kind of data would lead to significant results. There are four elements of data management, namely hybrid data management, data governance, data science and data analytics. Linking all the departments of a company is necessary to ensure free flow of information and accessibility of data. Read more at: https://readwrite.com/2017/06/21/competitive-advantage-machine-learning-dl1/