In today’s business world, there are specific channels and tactics and they matter than the overall consumer experience. So, identity resolution has surfaced to create competitive advantage.  Identity resolution is the regulation of identifying individuals across channels and devices and associating them with information used for marketing and advertising. It is the foundation that fuels a people-based marketing and size strategy and by knowing who they are interacting with, marketers can tailor their activities in a way that drives both the behaviors and business outcomes they care about most. Read more about the benefits of identity management at:  

https://www.business2community.com/marketing/3-benefits-of-identity-resolution-for-brands-02135053