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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Cost effective ways to reassess your business

Every business sometimes need to reassess their marketing intelligence spends and look at the ways that can be cost effective. The motto of businesses should be to stand out of the crowd and generate more success stories. According to the author, Warren Knight, there are hundreds of cost effective ways you can market your business but shares the top seven. They are: Infographics, Active on Social Media, Influencer Marketing, updating the email database, Webinar, Video Marketing and Loyalty or referral program. Read more at: https://www.business2community.com/marketing/7-cost-effective-and-powerful-ways-to-market-your-business-02051313

 

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Benefits of technology in education

Web technology has greatly impacted education. Following are the ways in which technology can benefit the students. One of the most effective tools students can use to communicate is an infographic which helps to present dense information through graphics. Students might need to create surveys to strengthen the point of a paper they are working on. Here polling comes in handy which helps share to thousands of people throughout the country. Then comes spell check which helps the students concentrate on the important things. Technology now plays an important role in communication, making it a lot easier. Read more at: http://it.toolbox.com/blogs/understanding-crm/the-role-of-information-technology-in-education-76589

 

 

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Effectiveness of visual content in social media

Visual content is more effective and interesting than text article. In a research, it was found that colored and eye-catching visuals increase people's willingness to read a piece of content by 80% and 40% of people respond better to visual information than plain text. Infographics and videos are also powerful, and interesting platform to represent a message. Research shows that infographics are liked and shared 3 times more than other any other content on social media. Read more at: http://www.business2community.com/content-marketing/20-infographic-video-facts-feel-power-visual-content-01544708#Cr0SLgpyZOmoqY49.97

 

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The art of making infographics

Data visualization or infographics allows us to see results in a simple manner without putting in much effort to analyze vast amount of data. The key to making visualization easy lies in making infographics that can easily convey complex data to a wide audience. People can easily relate to infographics as these graphics follow certain conventions. Deviating from these conventions can lead to confusion, making data visualization complex. Trying to fit too much information in a single infographic will make it complex to interpret. In such cases, only the important piece of information should be conveyed or maybe one can put together a series of visualization. Use of proper annotations, labelling the axes and using data wherever needed is crucial. In case of data comparisons, graphs can be made differentiable using contrasting colors. Arithmetic errors should be avoided else the infographic becomes next to useless. Read more at: https://channels.theinnovationenterprise.com/articles/5-common-mistakes-in-data-visualizations

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Importance Of Social Media

Social media has become an integral part of any business. It allows a business to promote and market its own brand and is a key element in assisting consumers in their decision making process. Social media pages increase recognition and companies can advertise to potential customers and clients by posting relevant content.  It was found that 71% of all internet users are now active on social media sites.  Companies nowadays are developing content marketing strategies, sharing blogs, infographics, and whitepapers. Customers and clients also interact directly with businesses via social media. It helps businesses to build customer loyalty and strengthen their brand image. Katie Alyward and Chloe Hutchinson-Brown (Northstar Research Partners) in their article link writes about the ways to track the reputation of any business and performance on social media sites:  http://digitalmarketingmagazine.co.uk/social-media-marketing/the-importance-of-social-media-within-a-business/1274

 

 

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Tips for Mobile Marketing Campaign

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People are constantly checking their email and social sites from their mobile phones. This blog talks about a few instructions on creation of victorious copy for mobile marketing operation.1) Mobile Tech build electronic mail fundamental: People using smart phones or tablet have email associated to it and check it constantly. 2) Visualizations  Are significant phone  Copywriting: Use of visual content such as infographics must be used to make sure that people will check your content which help them to get the knowledge without reading the text. 3) Small Content: Always keep the text of content or visuals like infographics short.4) Get your trip rapidly: We require to convey the thing fast without giving a large summary. 5) Use Bullet Points to push People to Read More: This is an important thing to consider as bullet points help readers to go through main information without wading through plenty of passages

. Read more at:

http://socialmediatoday.com/expresswriters/2532711/5-tips-successful-copywriting-mobile-marketing

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