According to a recent report from Edison Research and Triton Digital, moms in US spend more time on the internet rather than listening to music on radio or watching television. Research on 248 moms says that about 55% of them use primary smartphones to access internet, 36% of them use desktops and laptops for the same and 9% use a tablet. 38% moms are the subscribers of Amazon Prime which is an online shopping portal and Facebook, WhatsApp, Pinterest, Instagram, Snapchat, Twitter, LinkedIn are some of the common social sites and apps which are commonly used by them. It is also found that 93% of moms access social networking sites daily and 62% of them access it on a multiple time basis daily. Read more at: https://www.marketingprofs.com/charts/2017/32087/the-media-and-internet-habits-of-moms-in-2017

Instagram has introduced several new features that will improve the app experience for advertisers and users alike.

1. Instagram has opened up two-factor authentication to boost the account security of all of its users

2. Blurred Content Filters Instagram is also increasing its censorship of sensitive content.

3. With direct booking, users get a more streamlined in-app experience, so if you see an amazing Instagram photo of the latest trendy food, you’ll be able to make a reservation right on the restaurant’s Instagram profile.This tool will allow users to make a booking or appointment directly on a business’ Instagram profile.

With 400 million daily active users and counting, Instagram is doing pretty well for itself. This growth will undoubtedly spark more updates in the future. Stay tuned! Read more at:

http://socialmediaexplorer.com/content-sections/news-and-noise/instagram-rolls-out-new-security-and-booking-features/

Instagram is the online social hub for marketing strategies now and using some tools to enhance our content can go a long way in promoting a product better and attracting new customers. VSCO, Enlight, Font Candy, Boomerang, Layout, Crowdfire, Iconosquare, Later, Repost, Have2Have.They are some simple but must-have tools on Instagram to ensure the content and promotion of our business is top-class. Read more at: http://www.business2community.com/instagram/10-terrific-instagram-tools-business-01588891#sG6ef97W2LxZGPvg.97

According to recent study, snapchat is the most popular app among teenagers in US. A survey on 6500 teens in US to see what their opinion about the most important social network, 

# 28% voted for Snapchat 

# 27 % voted for Instagram which is a very close call

Leaving the rest for twitter and facebook. The study shows that teens tend to be more interested in viewing pictures and videos rather than text-focused media seen on Twitter and Facebook . Snapchat introducing things like Snapchat Discover and debuting live coverage at the Oscars,  as well as the popular face swapping feature and constantly adding new filters for images makes it interesting while other apps failed to do that. 

To know more, please read the article by written by Kelen Beck (Tech news reporter intern at Mashable)  -: http://mashable.com/2016/04/14/snapchat-teens-winner/#nxajcWykJSqm

Instagram become more than just a regular picture sharing app. With a user base projection of over 500mn in 2016, Advertisers are choosing Instagram over conventional media tools even in events like the super bowl. So here are some tools one can use to manage your Instagram strategies-: # Gramfeed: Social media management and search engine for Instagram. It is useful for advanced searches for trending hashtags, dates, location, users and influencers. One can visualize photos on a map and manage multiple accounts as well as other basic features from Instagram, such as posting comments, managing followers, etc.

# Repost: This app makes it simple to share photos and videos posted by others, directly from your mobile device, while giving credit to the original post (and user). This app is helpful, if user generated content is part of the content strategy. 

To know more about various other tools, please read the article by Frederic Gonzalo (Author at 4hoteliers.com) -: http://www.4hoteliers.com/features/article/9583

Instagram is a social platform that offers a great opportunity for content marketers to increase their impact. Instagram has an engagement ratio that is eight times the average of the other four social platforms. Instagram continues to expand its ad platform. Recently, it was found that the growth in the number of brands posting video content on Instagram has outpaced growth in the number of brands posting photos (139% versus 91%). The average number of Instagram pictures posted per brand increased by 11%, while the average number of Instagram videos posted per brand grew 29%.

To read more, follow: http://www.business2community.com/instagram/4-instagram-tips-conquer-recent-shifts-digital-marketing-01459035#MFZ8abxaaPP5AZlf.97

The scope of Facebook is much wider than that of WhatsApp and Instagram. So it would be hard for the outsiders to exist as they would lack audience. But capitalizing on the audience that already exist might be a solution to that. Thus the future of social media will be two-tired. Social leaders include Facebook and Twitter on one side, and the other side include challengers proposing concepts. Hence being the first to launch a new concept will no longer suffice in this competitive world if the concept isn't an innovative one. Now, check-ins need to be incorporated into this social network platform. Read more on this article by Marie Dolle (Head of Content) at: http://www.socialmediatoday.com/social-networks/mariedolle/2015-05-28/social-media-era-consolidation-infographic 

According to Mark Zuckerberg the potential of improving business through social media is very high. Sponsored ads appear everywhere nowadays in all social media platforms. If your ads are of quality customer service and eye catching visuals you can convert visitors to loyal customers. But there are few strategies required to gain from the use of social media. Firstly, be active but do not be overactive. One needs to have knowledge about how much his competitors are posting and then decide on how much to post every day. Compiling all content in an easy to read editorial calendar is a good idea which can be further separated by social channels. Secondly, ach channel should be treated as an individual entity. The content which might be spread across all channels should be adjusted depending on the audience for that channel. For example, LinkedIn has more business focused audience while Instagram has audiences looking for engaging visual content. Thirdly, tweets or other feedbacks made by customers should be answered properly and quickly. While positive feedbacks are to be responded with acknowledgements negative feedbacks should be dealt with patience and respect. Fourthly, one should accept their mistakes made on their posts. But reposting several times is not a good idea. One can send out content from their social accounts to make the customers aware. Fifthly, metrics important to one's business should be reviewed monthly, like number of posts, follower growth, clicks, page views, likes and shares etc. Tracking can be done by free tools like bit.ly, Google analytics etc. Lastly, being active on Google+ helps you to receive essential free ad space when users search for you on Google. Read more at:  http://www.wordstream.com/blog/ws/2014/01/09/social-media-marketing-strategies