SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

IS YOUR BUSINESS A VICTIM OF BAD DATA?

Bad data generally refers to the faulty or flawed data. All the marketing strategies and tactics become futile if the business falls prey to bad data. Studies have found that bad data are expensive and can cost upto $3.1 trillion per year. One of the important contributors of bad data is the reliance on traditional lead generation tactics by the companies. Third party intent data is a savior to the bad data problem. It helps companies overcome the inaccuracies that might have existed in their Customer Relationship Management (CRM) for years. Companies must ensure that the data provider is a trusted one. To overcome bad data problem, the intent data must be accurate, actionable and targeted. Read more at: https://www.business2community.com/marketing/solving-the-bad-data-problem-in-marketing-02210818

Rate this blog entry:
314 Hits
0 Comments

How to leverage Intent Data

Intent data is used to demonstrate when the prospect exhibit propensity to buy. To understand the traits and interests of the audience a target market profile is created. B2B external intent data help customers by identifying which accounts are showing surging interest surrounding a particular topic and eliminates the guesswork. Surge data, combined with intent data, creates a powerful synergy. A direct correlation between buyer's motives and content sets the stage for a huge competitive advantage. To leverage the collection of intent data and create better content, correlate it with other demographic, firmographic and geographic data. Intent data target all range of buyers across an organization to tailor content specifically. It gives a lead to present solution and content to prospects with a more precise customer profile match. Leverage intent data in your content marketing and syndication to increase your chances of becoming an industry leader. Read more at : http://www.business2community.com/big-data/reach-buyers-matter-intent-data-01851493#c1wCfiKqJe40gyZt.97

 

Rate this blog entry:
374 Hits
0 Comments

What is Intent Data?

Accessibility to big data is becoming difficult nowadays. So, here comes in the concept of Indent data. Information collected about a single entity of a company is called intent data. There are two types of indent data:- 1.   Internal indent data: it is also known as first party data as it is the action which company captures on its own website. 2.   External intent data: It is also known as third party data which is collected by publisher networks. This data is collected at the IP level or through registration of users and cookies. To predict prospects, internal intent data is more useful than external indent data. Internal intent data is commonly used for prioritizing, strategically nurturing programs, campaigning etc. while external intent data is commonly used for targeting advertisement and account list, etc. Read more at: http://marketingland.com/intent-data-mean-data-driven-marketer-177773

 

 

Rate this blog entry:
1065 Hits
0 Comments
Sign up for our newsletter

Follow us