Partner loyalty means that each partner serves different populations, yet they have the ability to work together to provide more value to consumers. So, building brand loyalty with partners is becoming important for businesses. This article explores some tools to build brand loyalty together with CRM. They are - Contact Management, Lead Generation, Collaboration, and Opportunity Management. Read more at: http://it.toolbox.com/blogs/insidecrm/using-crm-to-build-brand-loyalty-with-partners-73560

Latest CRM applications have introduced new features which are not present in latest legacy solutions. They have more access deployment options for small scale and mid-level business. CRM vendors are making heavy investments to gain the competitive advantage. They excel in increasing company's lead generation using these features: Social Media Prospecting

·         Lead Scoring

·         Better Data Accuracy

·         Audience Segmentation through Data Integration

·         Automated Lead Nurturing

Read the complete article here:  http://it.toolbox.com/blogs/insidecrm/how-to-increase-lead-generation-with-new-crm-applications-73292

Everyone prefers email. It’s also effective for lead generation and other sales activities. In a research it was found that emails have a 50% higher rate of qualified leads than other avenues, and 20% of income directly comes from emails. CRM tool gathers extensive information on customer contact through email, phone, chat, social media, and other channels. An email-based CRM solution is very important for small & medium sized businesses. Nowadays, several CRM solutions integrate with email and bring benefits to any organization. They are: An integrated view; increased responsiveness; integration with other apps; quick installation and deployment; and unified contact list. Read more at: http://it.toolbox.com/blogs/insidecrm/5-benefits-of-crm-solutions-with-email-integration-69633

CRM software and automated marketing software together helps companies to develop leads in a more systematic way. This combination allows users to analyze a potential buyer’s interest so that companies can help users at every stage of buying. But, companies are facing difficulty in lead generation and good quality. According to the author Eric Scott Johnston (an analyst with studio B), businesses can improve lead generation by focusing on these areas: upgrading technology, improving content quality, and developing the metrics. To know more, follow the link:  http://it.toolbox.com/blogs/insidecrm/3-ways-to-improve-automated-lead-generation-68473

According to KC Claveria (Marketer from Vancouver, B.C.), if social media used rightly, can help you in maintaining better relationships with customers. According to the Mckinsey & Company report, “email conversion rates are 40times higher as compared to Facebook and Twitter combined.” This shows that for generating leads, email marketing is very important. Email marketing is better than other marketing channels because:
• With email, you’re reaching an audience that already knows you.
• There’s too much noise on social.
• People are more likely to see (and click on) your email.
• You get to say more on email.
Read more at http://www.business2community.com/email-marketing/why-email-marketing-beats-social-media-in-lead-generation-and-what-you-can-do-about-it-01246702#5FUji2OQheQ8LXzA.99

Most businesses nowadays set aside money for lead generation. This is useful for automotive brands where lead generation is utilized as a key tool to generate consumer interest, reach new buyers and develop internal CRM databases. Claudia Di Maglie (Head of Affiliate Marketing at iProspect UK), writes in her article about some points which can help a business generate lead in the automotive industry. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/lead-generation-top-5-tips-for-automotive-brands/1677