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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Future of CRM

The future of CRM is all about Artificial Intelligence chatbots which will help in transforming these platforms and enable sales and marketing teams to respond in a better way to their customers. This article link by Will Kelly, Tech writer and analyst, tells us about the five reasons why the future of CRM will include bots and their importance. 1. Enable Bot-to-Bot Scheduling Across Your Teams, 2. Promote Self-service CRM, 3. Automate Customer Support Services, 4. Improve Lead Scoring, and 5. Integration of a chatbot into your CRM system can help solve the problem of data loss. Read more at: https://it.toolbox.com/blogs/willkelly/5-reasons-why-the-future-of-crm-includes-bots-032718

 

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How Machine Learning Technology Is Helping Organizations

Machine learning technology is becoming important for organizations, but, we must first know what machine learning is all about. It searches for patterns in big data sets and uses a data modeling algorithm designed to predict outcomes or make decisions and in turn improves functionality. Nowadays, customer relationship management (CRM) vendors combine machine learning with this application to boost its effectiveness. In this article we will come to know about some ways that will make your CRM experience better. They are: Lead Scoring, Sales Pipeline Stage, Personalization, Churning etc. Read more at: http://it.toolbox.com/blogs/insidecrm/5-ways-machine-learning-enhances-your-crm-experience-73453

 

 

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