Billions of people can access the web anywhere because of the increased use of smartphones. Businesses are offering mobile apps to engage with customers. Earlier, enterprise mobile apps failed to take advantage of technologies that personalized the experience of consumers. So, next-generation mobility efforts require apps that personalize consumer experience based on identity and location. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/five-signs-that-mobile-engagement-is-evolving/1493

An article by Sofie De Beule, community manager of Engagor, conveys that the majority of mobile consumers use their devices to broadcast their location by checking in on Foursquare, posting a photo on Facebook from dinner with friends or getting directions. Thus location-based social data has become the new currency to engage and build stronger relationships with consumers. Therefore, location-based marketing - targeting people with advertising, based on their location - is essential for businesses to partake in. To keep the mobile-savvy consumer engaged longer, one-to-one connection and delivering the right content through a personalized message based on their personal, localized data is essential. As the connected consumer continues to rely on their mobile device to determine where they will go and how they will spend their money, companies need to embrace location-based marketing.

To know more visit http://socialmediatoday.com/sofie-de-beule/2399336/why-location-based-social-data-new-currency