Location analytics adoption rate is growing rapidly. It's fueled by various trends like: Exposure of geo-coding technology, increasing focus on regulatory requirements, market intelligence and competitive intelligence. Over 80% of all data contains a location component. Location intelligence is easily attained through utilizing Geographic Information System (GIS). Location Analytics helps to visualize & explore relationships within this data and uses the result in decision-making. Location analytics firms are focusing on packaged solutions that can be integrated into other solutions such as workforce management solutions and analytics software.

To read more, visit the following link:http://www.digitaljournal.com/pr/1905902 

With the growth of business, small business owners may find that some of the promotional activities are becoming useless. Brands need marketing makeover to sustain them. Hence, marketing strategy needs to be changed from time to time. This article by Nicole Fallon (Business News Daily Assistant Editor), tells us about the four strategies to boost business growth as recommended by Hiscox (small business insurer firm). Read more at: http://www.businessnewsdaily.com/6351-refresh-marketing-strategy.html

Organizations now can get some insights of consumer behaviour by using highly sophisticated click-tracking tools. Remarketing is one such tool which is becoming an important part of organizations' digital marketing strategies. This article by Nicole Fallon (Business News Daily Assistant Editor), tells us about the details of remarketing. For more please visit: http://www.businessnewsdaily.com/6354-digital-remarketing-tips.html

JETNET LLC, an aviation market intelligence company, announced a new release of JETNET CRM (aviation-specific customer relationship management tool which includes market analysis, market research and prospect management functions). The new release is designed specifically for aircraft professionals. Improvements include specific aircraft selection and sorting with ownership and sales histories; custom-designed lead generation reports with hundreds of potential buyers; high-probability target list generation; custom notes, action items, and flagged prospects; and easily managed lead/prospect lists and generated reports for importing/merging into scheduled emails.

To read more, visit the following link: http://www.blueskyexecutiveaviation.co.uk/issue_272/JETNET_creates_powerful_industry-changing_market_analysis_tool.htm

A recent research report by Netscribes Inc., a global market intelligence firm, reveals that Business Intelligence and Analytics Market in India are growing. According to the report, continuous rise in trade and business activity across the globe have increased and this resulted in a huge amount of digital data. Over the last few years, social media also generated large amount of data. This data can be analyzed efficiently only with the help of Business Intelligence and Analytics.

To read more, visit the following link:http://www.pr.com/press-release/554334 

Every day enterprises are overflowing with abundance of disorganized data i.e. transactional data, market research, and social media. It is quite difficult for companies to track down these unstructured data.  Blueocean Market Intelligence, a global analytics and insights provide, helps companies to realize a 360-degree view of their customers through data integration and a multi-disciplinary approach. They have predictive capabilities, where they extrapolate historical data to identify future behavior.

To read more, visit the following link: http://www.siliconindia.com/magazine_articles/Blueocean_Market_Intelligence_Transforming_Data_Analytics_and_Research_with_a_360_Approach-LGWX73078464.html

Klipfolio, a provider of cloud-based business intelligence dashboard, announced a new partnership with Marketing Intelligence Consultant, TDHI.  In this partnership, Klipfolio data visualization platform will combine TDHI's marketing analytics and will streamline the delivery of marketing intelligence to European CMOs.

To read more, visit the following link: http://www.digitaljournal.com/pr/1889960

An article by Sandra Erwin, editor of National Defense Magazine, talks about how Homeland Security Solutions is facing changes in their business and how market intelligence is helping them to overcome such changes.

To read more about this topic, visit the following link: http://www.nationaldefensemagazine.org/blog/Lists/Posts/Post.aspx?ID=1484

A survey conducted by Cerulli Associates, a global analytics firm, reveals that 93% of the asset managers rely heavily on secondary market intelligence. This study was based on government agencies, trade organizations and research firms.

For more information: http://www.opalesque.com/650204/Majority_of_asset_managers_rely_on_secondary_market020.html          

Social media plays an important role in searching information  and decision-making behavior of consumers.  A country like India, where 65% of population is youth, uses laptop, tab, Smartphone etc to be socially connected.  Therefore the Brands have realized the importance of social media to reach today’s young generation. For example, if we go to Nike’s Facebook page the entire focus is on fitness and athleticism rather than their products. Another way to connect with consumers is to know the importance of real time marketing which focuses on real time incident. Social media has also molded the consumers to reviewers. 

To read more- visit the following link:

http://www.mbaskool.com/business-articles/marketing/9150-consumer-behaviour-in-the-age-of-social-media.html