Earlier, only sales team used to use CRM to track and organize their activities. Now, the marketing team is also using automation to enjoy better productivity. If we realize the true potential of marketing automation and CRM, then we can increase sales lies & leverage their joint strengths to build a coordinated strategy. This will in turn guide us to a profitable long-term relationship with your business. There are four ways you can maximize the strengths of both systems to boost your sales impact. They are: Building relationships with customers, delivering the right message at the right time, getting a complete view of marketing and sales impact, and maximizing resources for better strategic planning. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-leverage-your-crm-and-marketing-automation-systems-for-sales-impact-69900