In today’s business world, marketing automation is more than software with many features. It actually represents an entire approach to the marketing process that is designed to make it faster, smoother and more profitable. A successful marketing automation project usually starts with the objective of simplify everything about the marketing processes and it is important to make marketing process run smoothly. Read more on how marketing automation will work for you at: http://it.toolbox.com/blogs/insidecrm/making-marketing-automation-work-for-you-78499

Marketing automation software and CRM software are complement to each other. Marketing automation software allows company to schedule e-mails, connect e-mail messages to specific landing pages, target customers based on demographics and behaviors, and track visitor behaviors. CRM solution helps in identifying the source of each lead that comes in and thus helps marketing department understand which campaigns are effective. Read more at: : http://it.toolbox.com/blogs/insidecrm/using-crm-to-complement-marketing-65552