Cloud marketing is influencing many industries including marketing. The banner ad and pop up you see online is stored in the cloud. But, marketing cloud also needs to upgrade itself in a few areas. They are – Security, Customer Satisfaction, New Technology, and many more. Read more at - http://it.toolbox.com/blogs/tech-advances-business/5-aspects-of-the-marketing-cloud-that-need-foolproofing-71413

According to a recent study it was found that the most-visited websites in the US have on an average of  75 technologies in their marketing clouds, delivering anything to a user and only 13% of their IT people say they are "very effective" at managing those technologies. Read more at: http://www.marketingprofs.com/articles/2015/26934/three-threats-lurking-in-your-marketing-cloud-and-how-to-bust-them