In marketing, you should always go back to the fundamentals even if you are the peak. There are three core activities which we should always keep in mind three things to be at the top: goal-setting, aligning with our audience, and the right content mix to meet our goals. Read more at: http://www.business2community.com/b2b-marketing/3-marketing-fundamentals-for-busy-b2b-marketers-01336439