In today's world, digital marketing is important for any business. But there are some measure that can be taken to maximize your business. Some precautionary measures that can be taken are as follows. Identify target audience and segment your marketing techniques accordingly.

1.       Digital marketing relies on “tactics” and “techniques” rather than on strategies and goals.

2.       Mobile search optimization and web app development is the most important parameter.

3.       SEO is the key method of success but not everything

4.       Figure out what your audience wants, identify where they are, and adopt a strategy to reach them.

5.       Use all available social media platform to reach your customer.

6.       Keep a close look on your followers and pay attention to their demands and satisfaction.

7.       Content marketing should form the core of any digital marketing strategy and link building.

8.       Manage a proper funding for digital marketing and should evaluate the real time results.

To know more, read: http://www.forbes.com/sites/neilpatel/2016/03/10/12-things-not-to-do-when-using-digital-marketing-in-2016/#68f176633ac2

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The goal of marketing technology is to deliver "the right message to the right customer or audience at the right time," says Jake Sorofman, research vice president at Gartner. Marketing technology has evolved into a combination of complex software and data. Tools which are used today with marketing technology also create new complexities and difficulties. It can't solve the ad- waste dilemma. This means that the marketing team wastes billions of dollars on digital ads that no one sees. Marketing tech can't tell about the impact an advertisement had about the brand to the viewer. Read the complete article here: http://www.cio.com/article/3024934/marketing/how-and-why-marketing-tech-fails-to-deliver-on-its-promise.html

There is a lot of confusion building around marketing tech and ad tech. Are they same or different? There are minute differences between the two. Let's see what they are. Marketing technology comprises of tools that manage marketing processes, customer analytics, digital content and workflows. It covers all aspects of marketing, SEO, and even ad tech. It is basically the understanding the customer and optimizing data science around them. Programmatic buying and selling of advertisements are referred as ad tech. Both of these technologies also share many similarities. Read the complete article here:  http://www.itworld.com/article/3030325/marketing/what-the-hell-is-the-difference-between-ad-tech-and-marketing-tech.html

Daniil Karp (a valued contributor to Business 2 Community), writes in his article about some B2B marketing trends in 2016. They are - Marketers Using Cross-Channel Strategies Will Win, Customer-Centric Marketing Will Become a Must-Have, Interactive Marketing Will Be the Next ROI-Maker, and People Will Define Marketing Technology Success. Read more at: http://www.business2community.com/b2b-marketing/4-b2b-marketing-trends-watch-2016-01409718#GtmhYRTjS2FRY4rt.97

According to a research by Gartner, it was found that 79% of marketing departments maintain capital budgets mainly for technology. Marketing technology is emerging very fast. It was also found that 61% of the companies want to increase the proportion of technology, and spend more on marketing communications.  So, companies must have a good marketing technology strategy. Author Kavin Dodson (VP of Data and Marketing Strategy for Beckon), writes in his article link about how to gather the right stack for a business. Read more at:  http://www.cmswire.com/digital-marketing/making-sense-of-your-martech-stack/

Data, guided by technology, always provides precision to a marketer’s intuition. While technologists favour conservative decision-making on the basis of comparative testing, marketers prefer taking risks and walking the extra mile. Now-a-days, as a company's profitability depends on its digital marketing capability, to a large extent, customer data and analytics, mostly decides a company’s success rate. On the other hand, technologists also facilitate in isolating the redundant tools and programmes in the system, thereby cleaning the system and reducing unnecessary expenditure. The right marketing technology makes the decision-making process less complicated thus proving once more, the importance of the relationship between marketing and technology.
Read more at: http://www.cio.com/article/2933479/marketing/how-to-strike-a-balance-between-marketing-and-tech.html

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It was found that, 59% of CMO's who use technology strategy, depends on marketing ops for tools, analytics, process and metrics. According to Scott Vaughan (CMO of Integrate), marketing operation (marketing Ops) focuses on customer acquisition. The marketing operations function has emerged due to the need for a more transparent, efficient, and accountable view of marketing. Its growth was driven by the proliferation of marketing technology and increased pressure from the C-suite to prove the value of marketing and contribute to the bottom-line. The Marketing Ops role is increasing in today’s world, so, some tips for Marketing Ops leaders. They are as under:
Tip 1# Lead process change by organizing around the customers: Look at your current marketing plan, technology, process and resources.
Tip 2# Drive decisions based on governed data: Apply data governance to improve quality.
Tip 3# Shape the marketing technology infrastructure: Identifying and applying right technology.
Read more at: http://marketingland.com/marketings-new-customer-nerve-center-marketing-operations-127292