Predictive analytics helps police officers in America and the UK solve crimes. To reduce crime rates, there is an increase in budgeting, planning, installing cost which aren't considerable to the proportionate reduction. Thus more money spending would help improve public spending. New equipment will also assist public safety. Likewise, gradually predictive analysis will also be used to solve terrorism. PredPol is one such systems to target robberies, crime etc. Obviously, like others it too has backdrops as it involves mass data collection. But the advantage that has occurred and might occur because of it are much important to focus on than its backdrops. Read more about this article at: https://channels.theinnovationenterprise.com/articles/how-predictive-analytics-is-revolutionising-public-safety

One of the most promising trends in IT is the use of data to deliver to individuals- the decade old promise of personalization, which includes delivering the individuals the exact product and services as and when they need them. Nowadays we have a rapidly growing number of choices. Companies and other providers can help us sort these choices by analyzing data on our personal tastes and circumstances combined with analysis of mass data. Personalization increases the prospect of customer loyalty. The time lag between product innovation and commoditization has become shorter.  It establishes a more personal and binding relationship with customers. There are of course dangers. Companies and other data manipulators can use information to harm and some of the information they are gathering is highly private. Although individuals are concerned about their privacy, they are willing to share the most intimate data, if they think that doing so will improve their lives. Many problems need to be sorted out before data driven personalization becomes the norm, but the long term impact of this trend will be better products and services for individuals. Read more at:

http://www.informationweek.in/informationweek/news-analysis/297140/-driven-personalization