Customer relationship management (CRM) solutions help SME companies to manage the ways they interact with customers. It also helps in reaching out to new and potential customers and improves support for existing clients. Nowadays, more companies have adopted these solutions, CRMs have incorporated new social & collaboration technologies to make it easier to connect with customers. Moreover, availability through cloud-based services has made CRM more affordable and effective for smaller businesses. Companies of all sizes rely on CRM to capture new customers because CRM personalizes team’s interactions with customers, mobile features let your team work remotely and interact with customers instantly, integrate with other business processes to help you in measuring ROI. Read more at: http://it.toolbox.com/blogs/insidecrm/3-reasons-your-company-needs-crm-70082