There are endless lists of applications that leverage networks’ data provide businesses with actionable business intelligence and qualified leads. In small and medium businesses, companies jump into social media through isolated initiatives that are not a part of consistent plan towards a given goal.

Moreover, maximum businesses use social media to amplify customer experiences with their products beyond the moment they’re being used.

The extent of how this is happening in specific businesses depends on the priority social networks have been given at strategic level and on the basis of teams, tools and processes that have been put in place to accomplish this.

This changes the way businesses connect with each other, just like social networks made for individuals before them.

Read more at : http://socialmediaexplorer.com/content-sections/tools-and-tips/social-networking-tips/

The process to educate, inspire and reveal is the prime motive of video in social media . The diversification of the video usage aims to connect and share useful information with the target audience. The proper outlook can be reached with the right psychology and the specifications of the video. The social learners look for information and entertainment which facilitates skillful branding. The application of better social video can motivate the target audience if it can connect the people. To communicate and to connect have always been the key role of the social media.

Read more at: http://www.business2community.com/social-media/top-3-ways-use-video-social-media-01257449

The only possible way to ensure public safety and act against the financial ruin or loss of the company's reputation is to know how and when to respond. The timing of a crisis cannot be predicted with certainty but crisis management plays a crucial role to ensure that the company stands in the wake of an unexpected and unfortunate mishap.

Steps to be followed for management of crisis are :

• Messaging is a fickle art - A humble dosage of humanity and being transparent is the best policy. It is important to provide the information about the issue to the public in a polite manner.
• Restoring and rebuilding your reputation through media - Working with the media is the best way for restoring people's trust.

For further details on crisis management, please follow the link :

http://www.business2community.com/crisis-management/need-crisis-management-01239230