Apart from breaking the internet and keeping people entertained, memes play an important role in social media marketing. Correct memes make businesses socially relevant. However before using memes one must become familiar with it and know the proper use. Misusing a meme can have an exact opposite impact on the business. Identifying the target audience is another important factor. It is futile to use those memes that customers cannot relate to.  Memes should be used sparingly- they should help enhance the content of the company on social media.Creating original memes instead of sharing the popular ones can help promote the brand more effectively. Hence memes can be a great idea for social media marketing if used in the right way. Making audiences laugh and keeping them satisfied can help build customers’ trust on the brand and hence the company.Read more at: https://www.business2community.com/social-media/how-to-use-memes-in-your-social-media-marketing-02208299

We share smiley, pictures and even videos, share our emotions, but now video memes can be used to express the same. App developers have created an app which can create video memes. Developers believe that it can replace the images and GIF's. This app has a full library of some 5,000 clips, or you can browse categories like "Excited," "Love," "LOL," "Angry," etc. We can share it to imessage or Messenger, as well as other networks like Facebook, Twitter, Slack, GroupMe and more. Videos are shared in MP4 format. To know more about this app, please read the article by Sarah Perez (writer at TechCrunch) -: http://techcrunch.com/2016/04/06/this-new-app-lets-you-express-your-feelings-with-video-memes-not-gifs/