We need social listening tools to execute a perfect strategy. Regular social media monitoring is not enough. A social listening tool that informs you whenever your company name is mentioned online and there are many such benefits. Top list of such tools: 1) Brand24: where you can view what people are posting about your company on social media in real-time. You can respond to these comments directly through the Brand24 dashboard. 2) Aware: This is a very effective social listening tool that lets you track real time updates on various websites and track keywords in any language.3) Mention: it too helps to keep track of what people are saying online. Mention provides detailed analytics to help you measure and analyze your results. This includes checking the sentiment impact. The data is presented in the form of easy to understand graphs. Read more at: http://www.socialmediatoday.com/marketing/3-top-social-listening-tools-you-should-use