Millennial refers to the population aged between 18 and 34. This makes up the largest chunk of mobile users, i.e. 85%. Thus technology consumption is the highest in this generation and CRM software can help brands to generate profit from this generation.

Social media is a powerful tool. Social media details are becoming more lucrative than communication methods and CRM stores these social media details in one place. It is a well known fact that almost all social media users search for product information and news from brands and also communicate with brands on social network. Most popular social media platforms are Facebook and Instagram.

Real time behavioral tools generate deeper insights into consumers’ purchasing pattern. These tools nowadays are available with CRM software. Real time data help to target precisely and also improves customer satisfaction.

Improving customer service is the key to success.  CRM software helps to track communications between customer and customer representatives and thus helps in resolving complaints promptly. 

To read more follow:- http://it.toolbox.com/blogs/insidecrm/3-ways-to-use-crm-to-target-millennials-74198