It is the age of mobile devices and users spend most of their time in apps than they do mobile web. So, nowadays, brands are capitalizing this trend, and aggressively going for larger in-app budgets. According to a forecast by eMarketer, projects in-app ad which spends $29.66 billion now will be triple i.e. mobile web spend will be $10.84 billion by 2016. Mobile video is another fastest growing segments in digital advertising and it is expects it expects revenue of $4.4 billion in ad revenue in the US alone. Southeast Asia is another growing smartphone regions in the world, and specifically in India, where broadband internet is scarce and mobile penetration is high, it is expected to reach over 250 mm mobile devices this year. To know more about latest mobile advertising trends, follow:  http://venturebeat.com/2015/04/21/10-mobile-advertising-trends-for-2015-and-beyond/

Nowadays, people use their mobiles to buy goods, interact on social media and browse internet. So, the volume and quality of data is growing at a fast pace. The advantage mobile has over data collected on other channels, is location-based data. Location-based advertising is one of the most effective ways to reach consumers and maximize the value of a marketing campaign on mobile. Currently, online marketers are using the mobile web or mobile apps and it is predicted that mobile advertising will be the most important channel for most brands and location-based advertising will be a game-changer for many marketing campaigns and ad tech companies.  Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/keeping-up-with-the-rapid-changes-in-mobile-advertising/1625

Mobile commerce has outpaced desktop e-commerce in 2014. According to a report by Mobile Marketing Magazine, it was found that mobile advertising grew at a rate six times faster than that of global desktop marketing. Business Insider also forecasted that mobile payment volume in the United States will increase to $818 billion by the year 2019. So, according to Brett Relander (Founder, Launch & Hustle)’s article link now it has become important to look at the mobile marketing trends for 2015:  http://www.socialmediatoday.com/content/mobile-marketing-trends-2015-0

In a study by IAB UK Mobile ad, it was found that 52% of traffic to retail websites originates from mobile. eMarketer also said that this year, mobile ad spend may exceed traditional media such as newspapers, magazines and radio for the first time. So, mobile advertising and mobile device adoption rate is growing at a remarkable rate. Technology is also helping the mobile advertising infrastructure. Programmatic mobile advertising, referred to as Real-time Bidding (RTB), is providing answers to the question of how to target audiences in such a huge and complex environment.  To know more, follow Stephen Upstone (CEO and Founder of LoopMe)’s article link: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/forget-the-year-this-is-the-age-of-mobile-advertising/1286

In a recent research by CCS Insight it was found that more than half of online purchases in the UK this Christmas are being made on a mobile device, whether it is from a tablet or a smartphone. But the fact is that retailers are not prepared for mobile advertising. M-commerce is now predominant and it will continue to increase. The retailers who are into mobile advertising have an opportunity to leap ahead of their competitors and capture consumers’ attention. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/merry-mobile-christmas/1288