People are increasingly using mobile devices to interact through mobile browsers and apps. As a result mobile analytics is occupying an important position in the analytics world. Jeremy Levy, CEO of Indicative and previously co-founder of Xtify and Meetmoi, in a special guest feature in Inside Big data talks about how mobile analytics is changing and how to navigate in the changed scenario. He believes that the changes in the field of mobile analytics are driven primarily by three factors- access to attribution data, deeplinking and new platforms for some of the largest players in mobile. Again there are 3 factors that will define the success in the changed scenario- 

• Clean attribution

• Tracking deeplinks properly 

• Finally, flexible analytics tools

For more on this hit the link http://insidebigdata.com/2015/07/17/thriving-in-the-new-mobile-analytics-ecosystem/

We often struggle to extract real benefits from the large pool of data we have and volume of information is only going to swell in the future. What we need is to "learn to listen to the data".

1. Focus should not be on goal setting but on learning.


2. Many new voices- big data allows us to hear the voices of the silent. Like the customer voice and Workers voice. We can understand our team’s habits in real world by seeing their working behaviors. We can get the employees to tell us how to make the business model smarter and we can use this knowledge to design systems and incentives that make your business better.


3. Addition of sensor data enriches our understanding even further.

4. Wearables will open up whole new sources of data on human behavior and we will also hear from machines, buildings, even animals and oceans.


To read more - http://www.webanalyticsworld.net/2015/06/listen-to-the-voices-of-your-data-for-great-analytics.html

Nowadays a new set of tools is developed to help business users visualize data and interact with it in real time. One may think of mobile reporting as a good device for business but it is not good enough indeed and we need analytics tools too. Mobile analytics can be quite different from traditional business intelligence, in fact, and may even change the way you work with data comfortably behind the desk. Three basic aspects of mobile analytics are- For any application, the touch interface makes the difference between mobile and desktop environments. It encourages exploration. It is possible to make interactive areas large enough to touch through a mobile device. Mobile analytics also demands responsive interface design and the analysis must work across many devices. A responsive interface supports many form factors and one’s BI platform if designed for mobile ought to handle these scenarios generically. Mobile analytics also helps in speedy discovery and facilitates an interactive experience which is touch-enabled. These practices not only enable, but encourage exploration.

Read more at:http://www.infoworld.com/t/business-intelligence/getting-your-hands-data-mobile-analytics-246331?page=0,0

Normal 0 false false false EN-US X-NONE X-NONE

The company's mobility tools was revealed at AWS Summit 2014 is tainted by Amazon Cognito, an individuality and data harmonization tool. Cognito allows developers to generate requests that authenticate consumers through community login sources. Other products in AWS mobility store include Mobile Analytics, a way for developers to collect and analyze app handling with reports delivered within an hour of data being sent to the application. While AWS is considered the leader in communications as a service, it is far from a domestic name in mobile app development. Amazon also debuted the Mobile Software Development Kit (SDK), which permits Apple iOS, Google Android and Fire OS developers to contact Cognito and Mobile Analytics, along with Simple Storage Service and DynamoDB. Amazon Simple Notification Service was enhanced as well, with the capability to fling announcements to iOS, Android and Kindle Fire devices. So, it assists Amazon to play pleasant with developers.. Read more at:

http://searchaws.techtarget.com/news/2240224295/AWS-mobility-swings-for-the-fences-only-gets-to-first-base?track=NL-1839&ad=894899&asrc=EM_NLN_31820948&uid=15754525&utm_medium=EM&utm_source=NLN&utm_campaign=20140721_What+do+you+know+about+the+cloud+and+SOA%3F_msargent