Social media is important in today’s world and is also playing an important role in pre-launch publicity. If any organization can create a presence of their app before it is launched, then they can increase interest and initial users will be generated. The most important thing to be considered before your app launches, is to get your audience to sign up to be notified when your app launches, and for this you must create a social media account at first. Read more at: http://www.business2community.com/mobile-apps/7-ways-to-launch-your-app-on-social-media-with-a-bang-01328719

Global smartphone penetration is increasing. So, people are now depending on mobile applications and more people spend time with their smartphone. But, does that mean mobile apps are becoming important for small business. But, first we must know  little about a mobile app. A mobile app is now one of the most effective tools for reaching out to and interacting with customers. Nowadays, most companies have realized the effectiveness of mobile app and capitalizing this trend. Developing a mobile app is the call of the hour for any business because in any business, creating a blog, publishing a newsletter, building social media followers, and other common strategies might not be enough to build relationships with potential and existing customers. Abass Toriola (freelancer writer) writes in his article about how to develop a mobile app. To know more about this, follow: http://www.business2community.com/mobile-apps/step-step-guide-create-app-small-business-01322223

Mobile Apps have been at the center of customer based marketing. With the sea of options to choose from, retention of customer is not only about the attractive feature but also about the user experience it creates. Bryn Adler, content marketing manager at Localytics, has a piece of advice, which will help grow your app experience and reduce churn. Here are 7 points to keep in mind:

• No misleading Ads

• Lead with value

• User experience is paramount 

• Use data to track usage, retention and engagement

• Targeted marketing is smarter marketing 

• Feedback is the holy text

• Predicting churn 

For more on this click the link http://www.business2community.com/mobile-apps/making-customers-happy-in-the-age-of-options-reduce-churn-retain-app-users-01271973

B2B firms can learn from the long journey of B2C firms with mobile apps and learn how to maximize customer engagement and revenues."-Uma Ganesh (CEO, Global Talent Track) Mobiles forced large B2C companies to make mobile marketing and apps as the integral part of their marketing strategy. Apps have already exceeded the web when it comes to consumer time spent. But in case of B2B firms, decision makers use traditional means rather than mobiles across all touch points, including apps, websites, landing pages, email and social media. In building an app, a company need to invest money. In order to make the app work for marketing, it is important to plan that will lead to convenience and customer delight. To know more, follow this link: http://www.financialexpress.com/article/industry/tech/success-with-mobile-apps-in-b2b-marketing/81549/

According to Jolanta Pilecka (Contributor), mobile users behave in a different way from desktop users. So, you need to add a little wizardry to ensure that it looks good on a mobile screen and different from desktop view. As mobile users want that with every step they reach to end goal and it should be quick, easy to access. Ways to optimize the mobile path:
• Don’t Shrink, Rethink
• Incorporate navigational cues
• Maximize native functions
• Incorporate Apps
• Get Your Data in order
 Therefore, for designing an app, you need to redesign your process from a mobile user perspective. Read more at: http://www.processexcellencenetwork.com/business-process-management-bpm/articles/don-t-shrink-rethink/

Segmentation plays an important role in marketing campaigns. Companies should use personalization techniques to connect with their customers. People now use mobile devices and segmenting mobile campaigns are gaining importance nowadays. Companies should also segment based on those people who use the company’s app with those use the mobile version of their website. Nowadays, customers use mobile commerce to buy things on their phones, use social media to buy products and use click and collect services. So, businesses have to keep pace with these changes and make the most impact to reach out to their customers. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/why-segmentation-is-the-key-to-a-successful-modern-mobile-marketing-campaign/1638

The impact of big data in health care is tremendous and it has potential impact on every person as well. It helps in the advancement of disease diagnosis and treatment. Big Data is able to determine whether men need to undergo prostate cancer surgery or not, also can assess the risk of heart disease later in life, based on our health status as teenagers. Genomics, the genetic information, aims to discover the basis of heritable traits and understand how genes work to prevent disease and we may soon be able to see Web-based patient profiles that aggregate genomic data with other types of Big Data and produce "risk map" mobile apps that people can download to a smartphone. If it is about the hospital treatment, then also comes the importance of big data which requires the integration of information including admissions, records, nursing, diagnostic imaging, rehabilitation and home care. Researchers around the world are investigating ways to access, analyze and apply Big Data in healthcare. Corporations are looking for ways to use it to support their product development. Moreover, regardless of whether it's how patients are treated in the hospital or how they keep themselves healthy at home, they are learning about, interacting with and embracing Big Data .

Read more at:http://analytics.theiegroup.com/article/53a31b043723a81ea9000096/Making-It-Personal-Why-Everyone-Should-Care-About-Big-Data

WhatsApp and Snapchat being simple and ubiquitous are now the perfect crossroads of mobile and social media. A new study suggests that in spite of forcing the top five global digital platforms namely Google, Apple, Facebook, Amazon and Microsoft to evolve. Apps like Line and WhatsApp have still not been able to reach a massive scale yet. Mobile and social strategies of majority marketers being immature are being unable to utilize the growing opportunities properly and bring a clear return. In reality these messaging apps at the cross road of mobile and social only complicate the challenge according to Thomas Husson. New developments are being made recently to have a frictionless mode of communication but the idea is still new and yet to be successful. Read more at: http://www.cio.com/article/2454370/social-media/are-messaging-apps-the-future-of-social-networking.html

Mostly all customer service providers offer there service through phone calls. It is time consuming and customers have to wait long before they can have a conversation personally. Optus is an Australian Provider in integrated communications and a subsidiary of SingTel, brings in effective action its [24]7's mobile chat capability in Optus mobile app. This application will allow customers to chat with Optus customer care from a mobile phone. It is a very smart choice and it will give personalized service to all consumers. The same user friendly service which they accessed from their laptops and PC's is now available on their phones. It is a brilliant experience for the customers and increases customer satisfaction as it saves a lot of time. The same service should be adapted by other service providers also so that they do not lose their market share. Read more at: www.contactcenterworld.com/view/contact-center-news/optus-makes-customer-service-brilliant-with-247s-chat-in-the-optus-mobile-app.aspx