Nowadays apps have become an important in everyone’s life.  New generation apps is changing how we consume media, do business and how we behave. App economy is growing at a fast pace in the mobile value chain. In 2012 the global app economy accounted for 18% of the combined app services and handset market and it is forecasted that by 2016 this contribution will rise to 33 per cent of the combined market, equivalent to half of the handset market, and the app economy is predicted to be worth $143 billion by 2016. Paulo Rosado (CEO of OutSystems), writes about the rise of app economy in his article link: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/rise-of-the-app-economy/1334

Definition of customer loyalty is changing as the digital revolution is helping consumers to be more media literate. Nowadays a mobile app can make a real difference. Apps allow us to create a shopping and loyalty experience where a brand demonstrates their promise. Apps can also learn about customers by phone and usage data, and can communicate through a personalized message. To know more, follow: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/growing-loyalty-through-apps/1179