We use the internet every day to access social media. We perform many tasks using the internet believing that it is safe, but it is not so. Sometimes, we neglect the security and preventative measures. To prevent cybercrimes, there are some tips that can be followed. They are: • Constantly update passwords and log in details.

• Use encryption for important files

• By activating the built-in security feature we can avoid any access to personal details in our mobile devices.

• Always think before clicking on a link or file of unknown origin .Everyone must check the source of the message.

To read visit on:  http://www.forbes.com/sites/forbestechcouncil/2016/02/09/eight-proven-strategies-to-deal-with-cybercrime/#2307b2d1258c

Distributed networks can create a mess of files, applications and other services that need to be tracked and available for recovery in case of a major problem. Unless one can control which applications are used, where all files are stored, and how every network resource is used, one will have great difficulty writing a complete, top-down recovery plan. Organizations must think about different aspects of IT. They also need to rethink about backup scope and operations to include workstations, laptops and mobile devices.  It is found that the role of IT is key to successful overall planning. Read more at: http://it.toolbox.com/blogs/enterprise-solutions/the-role-of-it-in-business-continuity-70271

It is the age of mobile devices and users spend most of their time in apps than they do mobile web. So, nowadays, brands are capitalizing this trend, and aggressively going for larger in-app budgets. According to a forecast by eMarketer, projects in-app ad which spends $29.66 billion now will be triple i.e. mobile web spend will be $10.84 billion by 2016. Mobile video is another fastest growing segments in digital advertising and it is expects it expects revenue of $4.4 billion in ad revenue in the US alone. Southeast Asia is another growing smartphone regions in the world, and specifically in India, where broadband internet is scarce and mobile penetration is high, it is expected to reach over 250 mm mobile devices this year. To know more about latest mobile advertising trends, follow:  http://venturebeat.com/2015/04/21/10-mobile-advertising-trends-for-2015-and-beyond/

Mobile commerce (m-commerce) is a type of e-commerce conducted through mobile devices such as mobile phones and other mobile devices with a wireless connection - including smart phones (iPhones, Google Android), tablets (iPad, Amazon Kindle) and notebooks. M-Commerce also brings new opportunities for selling online, and mobile marketing can be used to extend online reach. Four things a company must consider while developing m-commerce marketing strategy are:

·         Reach: Tap into the uniqueness of mobile-first consumers.

·         Curate: Trigger impulse purchases through well-crafted offers.

·         Entertain: Make shopping fun and easy, not just cheap.

·         Lock in: Capture the loyalty of mobile shoppers early.

Read more at: http://www.mckinsey.com/insights/consumer_and_retail/learning_from_south_koreas_mobile-retailing_boom

Mobile devices have become very important in any business. Research tells us that 66% of the UK population owns a smartphone and its users check it around 150 times a day. Businesses can analyze customer behavior by using a mobile engagement platform, integrated with the CRM. It will help them to target different customers. To know more, follow Atila Madakbas (GM UK & Ireland at Netmera)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-analytics/digital-marketing-through-analytics-of-consumer-behaviour/1657

Nowadays, people do use apps on their mobile devices and marketers are utilizing this opportunity to make apps a money making business. The Internet of Things has revolutionized the apps industry. Apps set-up in the right way will allow to get the number of downloads, usage, behavior etc. and social media apps have become very important in the current business scenario.  Kevin Harrington (Results Through Digital), writes in his article link about points we should consider before creating an app for a client. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/rise-of-the-apps-how-are-apps-changing-the-world-of-digital-marketing/1628

Nowadays, mobile CRM is in much demand. Another emerging trend is the convergence of mobile devices, CRM, and big data. In the retail sector, convergence of mobile devices, CRM, and big data enable mobile marketing and mobile apps to gain more insights of customer to drive more sales. To know more about mobile CRM, follow: http://it.toolbox.com/blogs/insidecrm/5-mobile-crm-trends-to-watch-65634

In this age of competition, it is important for sales people to be up-to-date. According to venture capitalist and Internet guru Mary Meeker, in 2012, 13% of all Internet traffic was executed from mobile devices. If sales team is equipped with a mobile CRM, it will help an organization to be flexible. It is also a proven way to boost sales, increase productivity and company revenue. To know more about the strategic advantages of using a mobile CRM software, follow: http://www.maximizer.com/blog/5-strategic-advantages-to-using-a-mobile-crm-software/

Mobile has dominated web traffic in 2014. It was found that 59.8% of UK web traffic was on mobile devices during Black Friday, followed by 55% on Cyber Monday. Customers are becoming more accustomed to purchasing at the click of the button. Maximizing the potential of the mobile device has also become very important. So, brands should capitalize this opportunity by providing more content, better audio streaming and second screen advertising. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-advertising/how-mobile-advertising-can-help-brands-to-steal-christmas-2015/1390

A Mobile CRM solution can be an effective way to bridge the gap between management's need for customer data and freeing up sales team members to focus on the customer. Businesses must focus on capturing real time information about customers and their activities, using mobile devices. So, businesses must value on mobile sales solutions. Businesses must integrate mobile CRM with existing systems. To know more, follow: http://it.toolbox.com/blogs/insidecrm/4-ways-to-get-more-value-from-crm-through-mobile-64915

Companies need to provide easy access across platforms and services including the cloud, mobile devices, customer portals, social platforms, and the Web. On the other hand they must protect customer security and ensure that customers get what they pay for. Businesses must reassess their approach to identity management in order to prosper in fast-paced environment. Identity and access management (IAM) tools enable or deny access based on some criteria, and users, employees and partners. Companies who are looking to support innovative services for customers can leverage identity relationship management (IRM) platforms. IRM can support multiple devices, react to context, and scale up to accommodate millions of users at a time without any performance degradation or service disruption. To know more, follow Neil Chapman (Senior Vice President & Managing Director EMEA)’s article link: http://digitalmarketingmagazine.co.uk/customer-experience/harness-identity-management-to-thrive-in-the-age-of-the-customer/1229

A recent report from Burst Media, found that 53% of US consumers will use a mobile device to research or purchase products this holiday season. Among these active mobile shoppers, 59% say they will use their devices to assist in making holiday online purchases, and 46% say they will do so to help with offline purchases. It was also found that consumers with smartphones/tablets also plan to use their mobile devices during the holiday season to compare product prices (62%) and read product reviews (54%). Read more at: http://www.marketingprofs.com/charts/2014/26468/mobile-shopping-behavior-during-the-holiday-season

Smartphones and tables enable consumers to stay connected and share their good and bad experiences. Marketers have to think mobile devices as a way of collecting valuable feedback. Mark Penson (CMO of Survey Anyplace), writes in his article how marketers can tap into customers' thinking to build their brand. Read more at: http://www.marketingprofs.com/articles/2014/26150/always-on-marketing-to-the-always-connected-five-ways-to-tap-into-customer-thinking

Nowadays a new set of tools is developed to help business users visualize data and interact with it in real time. One may think of mobile reporting as a good device for business but it is not good enough indeed and we need analytics tools too. Mobile analytics can be quite different from traditional business intelligence, in fact, and may even change the way you work with data comfortably behind the desk. Three basic aspects of mobile analytics are- For any application, the touch interface makes the difference between mobile and desktop environments. It encourages exploration. It is possible to make interactive areas large enough to touch through a mobile device. Mobile analytics also demands responsive interface design and the analysis must work across many devices. A responsive interface supports many form factors and one’s BI platform if designed for mobile ought to handle these scenarios generically. Mobile analytics also helps in speedy discovery and facilitates an interactive experience which is touch-enabled. These practices not only enable, but encourage exploration.

Read more at:http://www.infoworld.com/t/business-intelligence/getting-your-hands-data-mobile-analytics-246331?page=0,0

Today, with the rise of mobile devices and simple health trackers, people will soon be able to analyze their own health data themselves. The proliferation of mobile devices has helped liberate the insights from that huge amount of data organizations are collecting. For years, big data and analytics has been the solitary domain of the enterprise and today there is no shortage of people in analytics space, from traditional enterprise players such as Oracle, IBM, SAP Business Objects, to relative newcomers such as Roambi, Tableau, and Pentaho. While businesses are analyzing big data to make decisions, individuals will soon be able to analyze big data to improve their own lives. Consumer can also choose which fitness band to use to check calories, number of steps, activity level, heart rate, sleep patterns, and so on. With this type of data collection, real time biometrics could help in reaching out alerts to doctor so that it can save lives. New innovations will allow individuals to compare their health metrics to others in similar demographics. Thus, analytics along with the interconnection between mobile device, wearable devices and appliances, we will soon have access to greater insights to improving our health.

Read more at:http://analytics.theiegroup.com/article/53a7f76e3723a85c3a0000a1/The-Health-Tech-Revolution-Will-Turn-All-Of-Us-Into-Big-Data-Wonks

A global provider of SaaS based mobile life sciences customer relationship management solutions brings in new enhancement to its product StayinFront Touch RX(R) which can run both on iPad and Windows 8 tablet devices. This is very helpful since it provides better access to critical information and data resources which makes the work simpler and maximizes the impact while working with reps in field. It also enables access of sales territories, analytics and reports, track call activities streamline Time off Territory requests and execute field coaching reports. Viewing and tracking information and progress has become easier. They have more access to detailed information with better targeting and enhanced calendar which improves reps’ ability to more effectively manage and sell in their territories and eliminates the need to toggle between systems to see all scheduled appointments.

Stayin Front is a provider of full suite of mobile, cloud based field force effectiveness and CRM for consumer goods and life science organizations. Vast number of countries use it to make their work easier and to improve their business. Read more at: http://www.marketwatch.com/story/newest-release-of-stayinfront-crm-for-life-sciences-delivers-a-single-mobile-device-system-for-reps-and-managers-2014-07-14