Nowadays, businesses take advantage of the various avenues of digital social networking promotions, but the challenge is to find a mobile marketing strategy. A research from Forrester found that 84% of consumers use their smartphones while in a store to go online — more than in any other location, and therefore retail and mall developer marketers have an opportunity to influence in-mall purchases through targeted mobile engagement. Integration is the key. Columnist Allan Haims, tells us in his article about how to centralize the efforts. Read more at: http://marketingland.com/retail-marketing-strategies-connecting-dots-139673

Nowadays mobile is important. So, companies are giving importance to mobile marketing. But we need to know what mobile marketing is. Mobile marketing is optimizing your marketing strategies for people using a mobile device i.e. to create an optimized experience for every single device. Companies should give importance to responsive design and mobile ROI. Read more at: : http://www.socialmediatoday.com/content/generating-leads-mobile-marketing

In a recent survey it was found that 64% of respondents believe mobile is a critical channel for engaging customers and 39% of respondents say they have either not tried to integrate their mobile strategy or do not have a mobile strategy to begin with. To know more, follow: http://www.marketingprofs.com/charts/2014/26504/the-state-of-mobile-marketing-strategy