Nowadays, digital marketing is important for any organization and is growing at a fast pace. This article link explores the digital marketing trend for the year 2017. They are - Augmented or Virtual Reality, Ad Friendly Content, and Mobile Optimization. Read more at: http://it.toolbox.com/blogs/hosting-facts/digital-marketing-in-2017-74694

SEO has become the best methodology to drive a company’s ROI. In 2016, it will aim to help you get more out of your conversions. Soumya Nair (Digital Marketer, blogger and trainer) writes in her article about the SEO future predictions for the next year. Some of them are - Semantic searches, Mobile friendly, Organic link, Mobile optimization, App store optimization, Voice SEO and many others. Read more at: http://www.business2community.com/seo/seo-future-predictions-next-year-2016-01398135#vMWcFXo7G1F17d52.97

The following are some key online marketing trends for 2015: User-Generated Content; Advancements in Social Advertising; Native Advertising; Mobile Optimization; Content Marketing; Micro-Targeting; Wearable Technology etc. To know more, follow  Sarah Maloy (Content Marketing Manager at Shutterstock)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-features/10-online-marketing-trends-to-watch-for-in-2015/1644

Email marketing is one of the elements of today’s marketing mix.  Consumer brands are accepting email marketing as a means of engaging with customers and re-targeting them. Email marketing has become an important part of the online purchasing experience. In a recent research it was found that the travel & leisure industry is recognizing the value of email marketing and regular, useful and personalized email communications has a positive impact on the recipient. So, companies who have a strong online customer experience and mobile optimization will encourage a customer to make a purchase. Read more at:  : http://digitalmarketingmagazine.co.uk/articles/marketing-automation-for-the-digital-nation/1388

In a recent report from FOLIO and Lyris, it was found that 54% of companies in the publishing industry say list growth is a major email marketing pain point. Other top email pain points include dynamic content (42% cite as an issue), list maintenance (41%), mobile optimization (33%), analytics (33%), content automation (29%), and segmentation (30%). Read more at: http://www.marketingprofs.com/charts/2014/26493/publishers-top-email-marketing-pain-points