According to the MillwardBrown's AdReaction 2014 report, “multiscreen consumers usually prefer micro-video, interactive TV ads, and TV ads promoting mobile apps, Facebook pages, and brand websites.”  Multiscreen marketing is a storytelling strategy that brands employ to reach audiences across multiple platforms. It should be a part of an overarching strategy. And you have to incorporate a creative mix of hashtags, follow-up social engagement and user content re-purposing across multiple screens. Some tips are:

•        Use cross-screen analytics to know where your audiences live and work.

•        Choose the most efficient media to achieve your reach and frequency objectives.

To know more tips and information about multiscreen strategy, follow this link: http://www.marketingprofs.com/opinions/2015/27762/four-quick-tips-for-a-winning-multiscreen-strategy