Non-Profit Organization are well placed to succeed in social media. Their activities are enough to inspire followers and they invoke considerable commitment among them. But here are some blind spots which need a consideration: -
• Hardly anyone sees what people are posting- Social media traffic has a high bounce rate, which means that even if people do click through on a post or tweet most are getting to leave the charity website immediately.
• Get to grips with Google-There is one way to improve dedicate resources to search engine optimization. Charity websites and blog posts can turn up in those searches after a few simple changes.
To know more, please read the article by Matt Collins (Managing director, Platypus Digital)
http://www.theguardian.com/voluntary-sector-network/2016/mar/11/charities-wasting-money-social-media