Customer-relationship management tools, or CRM tools, provide an important way to connect better with the customer base. In a study, it was found that 71% of telecommunication companies stressed the importance of integrating customer data across the entire organization. An old CRM strategy can become obsolete and cost you new customers and customer retention also become a problem; it could even decrease the overall quality of your customers' experiences. To overcome his problem, software companies are offering modern CRM solutions. Read more at: http://it.toolbox.com/blogs/insidecrm/dont-let-your-crm-go-stale-71154