Small businesses can generate ROI if they integrate email marketing with client engagement platforms. These tools are applications that can be integrated into a business website, email campaigns, or social marketing software – enabling clients to interact with a business from anywhere at any time. Some examples of these tools are online payments, online scheduling, file sharing, electronic forms and signatures, event registration, surveys and more. If email marketing is done in a right way then it can generate ROI and increase customer engagement.  To know more, follow (Ran Oelgiesser, Chief Marketing Officer of vCita)’s article link: http://digitalmarketingmagazine.co.uk/articles/boosting-email-marketing-campaigns-with-client-engagement-platforms-and-scheduling-tools/1236