According to a study it was found that 91% of consumers check their email daily, and 66% of consumers have made a purchase online after reading an email marketing message. To find out more about the benefits of including email, social media, and online reputation management in your marketing plans, follow: http://www.marketingprofs.com/chirp/2015/27013/three-digital-marketing-tactics-you-should-adopt-in-2015-infographic
Customers are choosing when and how to interact, turning customer relationship management (CRM) and data analysis as the most important thing. So, retailers now need to know about how to engage customers. Customers have short attention spans and to overcome this, retailers have to offer a more personalized experience. CRM has been used to build a profile of a customer and thus can identify their likes and dislikes, past purchases and interests which in turn will help them to interact with customers in a better way. Personalizing the online experience and product offering is the key to make customers feel valued and listened to by the brand, thereby ensuring that they are likely to revisit in future. Read more about this in the following article link: http://digitalmarketingmagazine.co.uk/customer-experience/how-can-retailers-get-more-personal-with-their-customers/1411
In a recent research by CCS Insight it was found that more than half of online purchases in the UK this Christmas are being made on a mobile device, whether it is from a tablet or a smartphone. But the fact is that retailers are not prepared for mobile advertising. M-commerce is now predominant and it will continue to increase. The retailers who are into mobile advertising have an opportunity to leap ahead of their competitors and capture consumers’ attention. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/merry-mobile-christmas/1288
A recent report from Burst Media, found that 53% of US consumers will use a mobile device to research or purchase products this holiday season. Among these active mobile shoppers, 59% say they will use their devices to assist in making holiday online purchases, and 46% say they will do so to help with offline purchases. It was also found that consumers with smartphones/tablets also plan to use their mobile devices during the holiday season to compare product prices (62%) and read product reviews (54%). Read more at: http://www.marketingprofs.com/charts/2014/26468/mobile-shopping-behavior-during-the-holiday-season
The scenario in E-Commerce is changing at a fast pace. Patrick Salyer (CEO, Gigya), writes about some key points to be kept in mind while doing an e-commerce business. They are as follows: 1. 32% of online purchases are made over mobile. 2. 89% of consumers began doing business with a competitor following a poor customer experience. 3. 91% of eCommerce retailers saw a lift in their SEO rank thanks to social referrals. 4. 73% of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant. 5. eMarketer predicts that worldwide B2C eCommerce sales will increase by 20.1% this year, reaching a grand total of $1.5 trillion. Read more at: http://www.socialmediatoday.com/content/5-stats-every-ecommerce-business-should-know-0
