There is a myth that online selling means competing on price. But, this is not true. The truth is that every purchase decision comes down to a perceived risk. The online retailers focus only on justifying consumer doubts while tempting shoppers with additional discounts. Sometimes that means low prices and discounts. Columnist David Rekuc writes in his article about some ways one can lower your customers’ perceived risk. They are: Reduce Risk; Offer a free trial; Establish credibility with third-party endorsements; and seek out in-depth, transparent product reviews. Read more at: http://marketingland.com/biggest-myth-online-retail-137618

Many online retailers nowadays are using big data to personalize their consumers’ shopping experiences which in turn increased their revenue and brand loyalty. Tracey Wallace (Managing Editor, Bigcommerce), writes in her article link about how to increase repeat customers, average order value and, increase your online store revenue: : http://www.socialmediatoday.com/content/data-insight-action-4-ways-generate-roi-ecommerce-analytics

A recent report from Retention Science said that 31% of online retailers in the US with annual marketing budgets exceeding $1 million do not personalize their websites and of the 69% of companies that do personalize their websites, just 21% offer personalized offers to visitors. The most popular form of website personalization for companies is product recommendations. To know more, follow:  : http://www.marketingprofs.com/charts/2014/25927/how-much-do-retail-marketers-personalize-websites-and-emails

According to a recent report from Retention Science, 31% of online retailers in the US with annual marketing budgets exceeding $1 million do not personalize their websites, 33% of online retailers with annual marketing budgets under $1 million also do not personalize their websites and of 69% of companies that personalize their sites, 21% offer personalized offers to visitors. The most common website tactics offered by any organization include shopping cart reminders, displaying a customer's name, and social integration. The report also found out that 61% personalize marketing emails by using a customer's name. To know more, read Ayaz Nanji (research writer for MarketingProfs)’s article link: http://www.marketingprofs.com/charts/2014/25927/how-much-do-retail-marketers-personalize-websites-and-emails