According to a recent report from VWO, it was found that 55% of online shoppers say reviews from other shoppers are an important factor that influences their ultimate decision to buy or not to buy and 23% of consumers say they do not think reviews from others are important, and 22% are indifferent about the issue. 28% of respondents say they sometimes abandon their online shopping carts because of unexpected shipping costs and 23% don't purchase when forced to sign up for an account. Read more at: http://www.marketingprofs.com/charts/2014/26684/what-motivates-consumers-to-complete-e-commerce-purchases

In a recent survey by Econsultancy Multichannel Retail it was found that online shoppers want more flexibility in delivery options. It was further found that a fixed date for delivery was the most popular choice (31%), followed by next day delivery and the ability to collect from stores (both 24%). The most important process in any digital marketing is customer fulfillment. Consumers want smarter delivery options. To make timely delivery, flexibility is needed on behalf of eCommerce firms and delivery fleets, as well as innovative technology that can accept deliveries on the behalf of consumers even if they are out. Read more at: http://digitalmarketingmagazine.co.uk/e-commerce-digital-marketing/fulfilment-the-final-frontier-for-digital-marketers/1180