A new study has discovered ecommerce marketing insights about the current state of online shopping and how marketers need to adapt to the latest trends. These key findings from this report revealed that customers want guidance. They also want guidance regarding shipping matters. This report also found about that content is important, marketplace dominates and son. Read more at: 

https://www.business2community.com/ecommerce/ecommerce-marketing-trends-in-2019-02204048

The internet has become an important part of our lives today and has significantly changed our lifestyle by making it easy to it easy to search and find things online. The internet is the sole platform that connects vendors with their prospective customers, thereby enabling a broad range of trade interactions worldwide. Some points that you should remember while doing online shopping are: 1. Avoid using debit card, use virtual credit card, Do not use public Wifi when shopping online, Verify the company’s website security, Check your account statement frequently and use strong passwords. Read more at: : http://it.toolbox.com/blogs/scingularity/5-essential-guidelines-for-secure-online-shopping-78756

"Online shopping will be drastically affected by implementation of GST.  The article explains how GST will bring changes in online shopping, the areas which will be affected by this are:

• Tax collected at source

• Faster delivery

• End of freebies and discounts

• Shopping from global players

• Returns and cancellations will get difficult 

Read more at: 

http://economictimes.indiatimes.com/articleshow/59319112.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst"

Well, in today's time, nobody is untouched with the concept of online shopping. People rarely go out to shop, leaving the comfort of their home. Online shopping does save time and harassment. Sounds like a boon to mankind right? But unfortunately everything is not as perfect as it sounds. Online shopping has its dark side too. It's full of scams. So a careful approach can lead you to a safe and happy shopping experience online. Always use a credit card instead of a debit card, because credit cards have limits to which you can spend but debit cards don't. Only buy from secure and trusted websites. To check whether a website is secure or not checking your address bar, a green colored padlock appears if the website is secure. Change your passwords regularly. Keep records of your spending. To know more, read the complete article here: http://it.toolbox.com/blogs/marketing-strategies/4-useful-tips-for-protecting-yourself-when-shopping-online-73325

This is the era of e-commerce. Everything you desire is just a click away. People can shop, read reviews, compare prices of the products and take better-informed decisions sitting in their homes. Sounds like online shopping is a blessing. But then why retailers like Disney, Under Armour and Nike have said that they don’t focus on online sales anymore? Today, retailers are focused on creating a friendly customer experience that crosses channel borders. Leading brands understand that they need to be leaders in both online and offline means. The changes in marketing trend are due to things like artificial intelligence, 3D printing and advance analytics. Merging the two modes is the solution. So to attract more and more customers, we need their engagement in both online and offline modes which will eventually result in better sales. Read more here: http://www.computerworld.com/article/3024262/retail-it/for-retailers-e-commerce-alone-wont-make-the-sale.html

This year's blockbuster Black Friday and Cyber Monday saw more than ever selling which implies that in future, marketing will be imperatively focused through internet transactions. International survey suggests that more than 151 people shop online. Buyers hit physical stores for available door busters. With online shopping, they get to browse around other brands and pick other things of interest. The Interactive Advertisement bureau reports that people still visit showrooms to double check prices of commodity before purchasing online. Soon special days like black Friday and Cyber Monday would loose their importance. Read more at:-http://www.cmswire.com/digital-marketing/what-you-need-to-know-about-new-retail-realities/

Providing good customer service is a challenge for most businesses and the trends are ever changing. Customers embark on an online journey whenever they buy something. The customer data - a string of emails, conversations across the web and social channels, leave a large digital footprint. Measuring and analyzing this information can help brands narrow down their marketing efforts and investments. Irrespective of the nature of the website, sentiment analysis is crucial. It can tell you whether your customers are frustrated, indifferent, or impressed and suggest measures to that accord. Monitoring customer engagement, referral traffic and time spent on pages can help in understanding the buyers’ journey. Thanks to Big Data, we can work based on intelligence rather than guesswork. Read more at: http://www.forbes.com/sites/danielnewman/2015/06/09/big-data-and-the-buyers-journey-measuring-the-invisible/

Nowadays, people shop mostly on online and therefore it is easier for companies to connect with customers through websites, social media channels, and blogs so that they keep the attention of their target groups. Oliver Jaeger (Vice President of Global Marketing & Communications at e-Spirit Inc), writes in his article link about some steps to make 2015 the year of exceptional customer experience: http://digitalmarketingmagazine.co.uk/articles/how-to-attract-and-keep-customers/1594

According to a recent report from VWO, it was found that 55% of online shoppers say reviews from other shoppers are an important factor that influences their ultimate decision to buy or not to buy and 23% of consumers say they do not think reviews from others are important, and 22% are indifferent about the issue. 28% of respondents say they sometimes abandon their online shopping carts because of unexpected shipping costs and 23% don't purchase when forced to sign up for an account. Read more at: http://www.marketingprofs.com/charts/2014/26684/what-motivates-consumers-to-complete-e-commerce-purchases