Business must coordinate according to the target audience and must be aware of what the customers’ needs. Communication with your potential customers will enable you to create loyal fans, who will then become your most valuable brand ambassadors. Every business should put effort into exploring your CRM options. They are- Operational CRM, Sales Force Automation, Marketing Automation, Service Automation, Analytical CRM, and Collaborative CRM. In short, the idea to implement CRM is to automatize the overall communication with each customer. Read more at: http://it.toolbox.com/blogs/marketing-strategies/how-to-approach-crm-use-the-basics-70973